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Social Media Tips

Nowadays it seems a business needs to be on Facebook, Twitter, etc. in order to be perceived as legitimate. Of course we all want to make our social media initiatives as profitable as possible, but it can be difficult to engage your audience--especially in a B2B environment--when we're all online for the same reason--to sell our own goods and services.

Besides sales, giveaways and other promotions, what are some other ways we can engage fellow businesspeople through social media?

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Permalink Reply by Marisa on October 20, 2010 at 1:36pm

Ask questions. Offer Advice. Share valuable information.

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Permalink Reply by Kevin Haughwout on October 20, 2010 at 3:05pm

It depends on the channel. There are a variety of tactics to engage followers on Twitter, for example, that are unique to the medium. You can give away more than just product. As Marisa suggested, become an invaluable expert, and your audience will not only embrace you, but they'll become your advocates.

Katie, if you're looking for more specifics tips, let's grab coffee and chat.

- Kevin